What is Aveda?

A global, environmentally pioneering company founded in 1978, Aveda is a widely recognized, path-blazing brand of nature-based products for hair, skin, body and well-being; a world wide web of Aveda Experience Centres, known for retail excellence; a network of Aveda Concept Salons and Spas and Aveda Lifestyle Salons and Spas, industry trendsetters in the arts of hair styling and hair colouring, skin care and spa services. Aveda champions best business practices, remaining true to its mission.

Aveda Mission

"Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world." - Horst Rechelbacher, Aveda founder.

Who is Horst Rechelbacher?

Horst M. Rechelbacher, who founded Aveda in 1978, is an active environmentalist, innovative business leader, author and artist.